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From: The Desk Of Rick Kirschbrown
Re: Is Your Website A Leaky Bucket?

     Are you getting traffic to your website but not turning it into a steady source of HOT sales leads? Then spending 6 minutes reading this web page will show you how to solve your problem.

     Here is why: I’m Rick Kirschbrown, CEO of CallASurfer.com. For the last few years I’ve been helping clients increase their Internet exposure by driving hoards of targeted traffic to their websites and then converting that traffic into sales. FYI, “targeted traffic” means new customers, clients or patients ready to buy your product or service right now!

     (By the way, if you’re getting little or no traffic to your website, check out my other website at http://BusinessFullThrottle.com)

     Depending on your type of business, you may not be able to “sell” directly on your website. If you’re a contractor, nobody’s going to buy a kitchen remodeling job on the Internet, or if you’re a real estate agent nobody’s going to buy a house from the listings on your web page.

     HOWEVER, if someone visiting your website wants to remodel their 20 year old kitchen, look for a house or buy a new car, I’m rather certain you’d like the opportunity to “sell” your products or services to them.

     Thus for many businesses, the purpose of their website should be to generate hot sales leads, NOT make the actual sale. Think carefully about your business and the goals of your website.

     Pretend that you own a web design service. Are you selling customized one of a kind websites tailored to your client's specific needs or "fill in the blanks with your company name" website templates? It's doubtful that you'd turn a profit selling inexpensive fill in the blanks templates if you had to talk to every potential customer ... on the other hand, you'll never sell professional web design services without personally talking to prospects.

     If your business needs live sales leads (and lot's of 'em) to be successful, then you've landed on the right website, I can help you ... please read on ...

Let me share a story …

     Some time ago I was looking at the “stats” for BusinessFullThrottle,
you know those boring Excel spreadsheets us CEO types like to read …
the numbers were absolutely insane … we were doubling, tripling (or even more) the amount of traffic to our client’s websites … and get this, we had gotten so good at our craft, that most of this “targeted traffic” was costing our clients very little money …

     I was GLOATING and decided to contact a few of our best accounts expecting to get a hearty thank you for the “supercalafragalistic” job that we had been doing for them lately …

     Let me tell you, I was so shocked by what my clients said that I almost dropped the telephone … rather than get my ego boosted, it was shattered. I wasn't just wounded, my ego was smashed with a sledgehammer!

     Now logically you’d think that if a website’s traffic doubled that sales would double, if traffic tripled that sales would triple and so on …

     But that is NOT what happened for our clients, in fact almost nothing happened … yes, they were getting massive amounts of additional traffic, but little had changed, their sales were still dismal …

     It just didn’t make any sense at all ... how could that be?

     Well after weeks of playing Sherlock Holmes, I discovered that most website owners make one simple but fatal mistake when responding to web surfer inquires …

     Odds are, you’re shooting yourself in the foot and making this same exact mistake yourself, without even knowing it

     So what is the problem? Hang on, I’ll share the answer with you in a moment …

     But first, you need to understand the mindset of the visitors (meaning the traffic) to your website …

What do web surfers want?

     Web surfers want information NOW! The Internet is a resource for instant answers thus your potential customer is expecting a quick response back from YOU.

     You probably don’t want to hear this, but it’s no use getting a lead on a Friday evening and then waiting until Monday morning to follow up. We’re in a competitive marketplace and he or she who responds the fastest wins.

     So how fast do you think leads stay hot? Or better yet, how fast do you believe leads get cold? A month? A week? A day? An hour? A minute?

     Think about your own needs and wants. How long will you wait for someone to call you back when you really want something?

     According to a recent a study by the Kellogg School of Management, leads get cold in one hour. That makes sense given how much information we process every day. Just as we're thinking about one thing another problem pops up.

     However in reality, you often have far less that an hour to contact prospects. Tests have proven that you’re 10 times more likely to connect with a lead if you dial them within 5 minutes than if you wait 30 minutes.

Is YOUR website a leaky bucket?

     Imagine you have a pail with a big hole in the bottom of it. Will pouring more water in fill your bucket? Of course not. You need to fix that hole.

     We were spending time, money and energy driving people to our client’s websites. But (as you may have already guessed) the problem was they didn’t have a system to quickly follow up on ALL of their leads. Hot sales opportunities were leaking out the bottom of the bucket as fast as we could pour them into the top.

     The website equivalent of fixing the hole in your bucket is to make sure that your site can convert visitors into customers, browsers into buyers and traffic into sales.

What’s the best way to plug the hole in your bucket?

     It’s really quite simple …
STOP what you’re doing and – contact that lead RIGHT NOW!

     And the secret is to have a system that will do this for you AUTOMATICALLY. I’ll show you one way to do that in a minute, but first understand that without a systemized approach, you’re just pouring money down the drain (er, the bucket)!

So WHY should you contact sales leads promptly?

If you read nothing else in this letter, read my answer to this question, it’s THAT important:

Contacting the lead before your competitor gives you a better chance of getting the business. 72% of consumers do business with the first sales person that they talk to.

Internet surfers are used to getting quick replies to inquiries. If they submit several “contact us” web forms to inquire about products or services, the website that responds the fastest is most likely to get the sale.

Most customers are impressed with a quick response, especially if your reply is so quick they're still surfing the web.

The quicker you contact the lead the more likely the surfer is to stop surfing and contacting other websites – meaning that you have less competition.

Speed of response is the single most important factor in converting a lead to a sale when the prospect is in the buying process. Speed also reflects positively on your company: clearly you have your act together.

     Do you truly grasp the impact of these 5 bullet points? … Bottom line, the companies that have the most success are those that contact their leads fastest. And that’s even more important today with there being so many more opportunities for customers to contact not just you, but your competitors.

What Sherlock Holmes did next …

     I digress from my story … Okay, feeling rather cocky that I had solved the tricky “Mystery of the Missing Buyers”, I confidently called our BusinessFullThrottle.com clients again proclaiming “problem solved, here’s all ya gotta do” … and I proceed to explain how CRITICAL it is to their business success that they instantaneously respond to every inquiry from their website.

     Clients would say: “Didn’t realize how important it was to respond to prospects so quickly, we’ll never let another lead get cold again”, “Makes sense, we can do that”, “Consider it done”, etc.

     So you’re thinking “Super hero, happy ending, clients smiling all the way to the bank”, right? WRONG!

     Didn’t happen. Yeah, sales improved a little, but not enough to make a real difference.

     I even talked several Realtors® into modifying their website "contact forms" to automatically forward text messages to their Blackberrys or iPhones each time they received Internet inquiries … and they weren’t doing much better either.

     Why were sales still bad? Simple, most websites are set up to send web surfer inquiry forms to an email address. Probably just like you, my clients have too much other stuff going on to be glued to their computer screens all day long reading every email the very second it arrives. And anyone using a Blackberry or iPhone would go nuts if they stopped to instantly read every text message.

     Seemed like a problem with no easy solution. Then one night while watching sports on my girlfriend’s big screen HDTV, suddenly the light bulb went on.

     I was chilling out and she was scurrying around her house doing all kinds of stuff (NO, she didn’t want me to help!) like loading the dishwasher, tossing dirty clothes in the washing machine and generally cleaning things up.

     I tried to ask her about Saturday night, her cell phone rang a couple of times and the cat wanted her attention but she was clearly on a mission and not about to be disturbed … UNTIL however her cell phone blasted out a unique ring tone that I had never heard before … she quickly motioned to me to turn down the blaring surround sound volume and then she answered her phone.

     My girlfriend had been trying to reach an important client all day and didn’t want to miss this call … so she added a unique ring tone to his phone number … that was my “Ah-Ha Moment” and the catalyst for CallASurfer™

Introducing the magic RED pill …

     Okay, we both know there is no magic red pill for making more money from your website. It’s simply not plausible, however if you think that’s what CallASurfer™ is all about, you should just leave now ...

     Let’s be clear, CallASurfer™ was designed to increase the number of sales leads from your website and includes three components:

revolutionary software tools

cutting edge strategies

killer support services

     Look, CallASurfer™ delivers! Without a doubt CallASurfer™ will stack the cards in your favor of turning website leads into HOT prospects.

     Take a few minutes now to watch the video below. It’s fun to watch and a bit silly, but it will give you a guick overview of the software tools component of CallASurfer™ and how it works.



     Install CallASurfer™ on your website and you won’t need to be glued to your computer screen all day long for fear of missing a profitable hot sales lead, nor will you need to stop and read every text message the instant your Blackberry or iPhone beeps.

It’s quite amazing actually ...

CallASurfer™ will instantly telephone YOU and the Web Surfer the very moment they submit the “Contact Us” or “Inquiry” form on your website.

     Our radical new technology will have you talking on the telephone with interested web surfers most likely BEFORE they have time to leave your website. Why RISK IT and wait even minutes when you can be talking right now to new customers, clients or patients ready to buy your products or services!

    While not demonstrated in the video, CallASurfer™ also offers “Call-Me-Now” buttons. “Call-Me-Now” buttons (also known as “Click-To-Call” buttons) are used for applications where the web surfer might require an immediate telephone call … for example a plumbing emergency, information about a real estate listing or a quote on a new automobile.

CallASurfer™ can even generate sales leads without a website:

You can easily add a "Call-Me-Now" button to your Facebook, MySpace and other social networking profiles

"Call-Me-Now" buttons can be inserted within your emails, PDF or Microsoft documents

"Contact Us Now" or "Contact Us For More Information" links can be added to your emails, PDF or Microsoft documents

     CallASurfer™ is easy to install. No programming knowledge is required to implement CallASurfer™ on your website. An easy to follow installation video is provided. Simply copy and paste a few lines of code on your web page, upload the new information to your web hosting service and CallASurfer™ will be up and running within minutes.

     For a nominal cost we offer guaranteed installation on your website within 24 hours for subscribers who prefer not to do it themeselves.

But WAIT there’s more …

     Sorry, couldn’t resist saying that … but it’s no surprise since I already mentioned that in addition to the revolutionary software tools, your subscription to CallASurfer™ will also include cutting edge strategies and killer support services.

    Let me offer an analogy to illustrate the purpose of CallASurfer's “Strategies” and “Support” components. Imagine that we are marketing a new cologne for single men and that our cologne is so alluring that gals will actually walk up to guys that are too shy to approach them first.

    Simply wearing the cologne might be enough for a some of the men to get dates. But the rest of the guys will benefit immeasurably if we share strategies about being confident around women, keeping a conversation flowing, asking for a woman's phone number and then calling her for a date, dressing more stylishly, making a good impression on the first date … you get the idea.

    And some guys will have “sticking points” and need our support. Perhaps they need ideas for conversation starters, suggestions for memorable first dates or wonder why they seldom get a second date.

    And like our hypothetical cologne example, don’t underestimate the value and importance of CallASurfer's™ “Strategies” and “Support” components.

Your secret strategy for success

     I’m about to show you strategies, tips and tricks that can help you get started right away generating more qualified leads from your website. If you’re already having some success, I’ll show you how to explode your results and translate that into more sales.

     CallASurfer™ has been a major factor in helping many business owners transform their companies from “struggling for survival” to “smashing success”.

     Now that may sound like hype, but it’s not. That’s exactly the edge that CallASurfer™ has given our clients.

     And in this world of constant change, CallASurfer™ is dedicated to keeping you ahead of the curve. As the Internet evolves, so does CallASurfer™. We’re always on top of the latest changes in website marketing. Not to mention street-smart insider tips, tricks and tactics you can exploit all the way to the bank.

     In the last 3 months alone, we’ve doubled the amount of specific, cutting-edge “how to” information you need to win. When any significant new strategies are discovered, we’ll quickly tune you into them so your sales and cash-flow won’t skip a beat!

     CallASurfer™ literally teaches you how to turn your website into a MASSIVE sales lead generation system and gives you the tools to get it done as fast as humanly possible.

     Keep reading and see … The proof IS in the pudding!

     TOOL #1 - Who's Your Audience

Use this strategy tool is to identify your "Core Influence" or "Core Market". Discover what makes your customer 'tick', what 'presses' their buying buttons and when marketing to your customers learn to create 'empathy' with them in order to build trust in you.

85% of businesses don't know their market well enough because they have not invested the time to profile exactly who they are trying to communicate and sell to ... learn how to do this the painless way.

Our tool will help you spot the common traits of your potential customers. You may even have more than one customer type so you'll need to do this across all of your products or services, because a one size (message) will most likely NOT fit all! This alone will skyrocket your sales - perhaps doubling - even tripling your bottom line!

Understand your customers and clients and you'll build an instant 'connection' ... they'll feel that you're talking to them 'personally'. Employ this one strategic tool and you'll definitely be ahead of your competition!

     TOOL #2 - Does Your Website Really Deliver the Goods

Is your website easy to navigate and find information? ... If not the typical visitor will leave your website within 8 to 10 seconds. This strategic tool will help you to create an intuitive interactive online experience for your customers and transform your underperforming website into a raging winner.

Whatever your business, your website needs a PURPOSE ... you're losing the opportunity to generate sales leads if your website is just a brochure and nothing more!

Your website may look great, but if it doesn't entice a visitor to take action that will eventually lead to a sale ... leave an email address or ask for information ... then what's your website for?

Learn numerous power packed tips for writing attention grabbing compelling offers that will make visitors part with their email address, allowing you to identify and market to them.

Once a prospect enters their contact information, discover how to set up your website to automate the next step of the sales process. If not, you're missing out on the biggest revolution to hit the web in years.

     TOOL #3 - How To Close Internet Sales Leads

As you begin to implement our proven strategies and start generating more qualified sales leads from your website, you'll need to close the sales. If YOU don't make the sale, your web prospects will find your competitors.

This tool will help you to adapt your selling system to "Internet time" and the unique demands of your website sales prospects. Avoid the mistakes made by your less knowledgeable competition ... the Internet HAS changed the game!

Hot Internet prospects fall into two categories. One group is shopping to see how much products or services will cost when they buy them, the second group is trying to solve an immediate problem. Both groups will notice (and remember) which sellers responded quickly and those that did not.

Our strategy systemizes the necessary steps for improving closing rates with prompt, customized responses to your Internet sales leads.

If you provide your prospects with an immediate solution, you will enjoy a higher closing ratio. Not doing this is one of the biggest screw ups you can make ... it's the back breaker that keeps many businesses one step away from real success ...

Included is advice from sales professionals on how to respond to web leads, build rapport and establish credibility. This is MUCH more important than you think ... you'll be laughing all the way to the bank while your competitors are sweating bullets trying to figure out how you're able to close so many sales.

     You'll also have access to an arsenal of additional tools ...

A large resource library of classic to new age marketing and sales ebooks, articles, mp3 audio recordings and videos

Tutorials on how to generate more traffic to your website from ONLINE sources ... includes organic (SEO or search engine optimization) and paid search (PPC or pay per click), social networking (Facebook, Twitter, Squidoo, etc), articles, blogs, podcasts and audios (mp3s), videos (YouTube, Viddler), etc.

Tips and tactics for generating more traffic to your website from OFFLINE sources ... includes press releases, direct mail, print media, telemarketing, phone broadcasting and joint ventures.

and much more ...

     Open this window of opportunity and tap into it. Join the club of business owners who have turned their websites into unstoppable sales lead generation machines.

     CallASurfer™ is here to help YOUR business succeed ... FYI, you cannot find a similar package of services anywhere else.

     Bottom line is this: If you’ve been around the block a time or two, and you understand that you need to act on good info – you too can join an alliance of the wise and profitable. Do precisely what we show you … and all the new business that you desire is within your grasp.

     If CallASurfer™ is working for our existing clients, then why not for you?

Don’t Make a Decision Now …
Just Give CallASurfer a Try!

     Look, the reason I can show all these success stories is because CallASurfer™ delivers!

     So, you’ll be glad to know that I’m making it super easy to find out for yourself. In fact, I don’t want you to decide right now based on this letter. Just say:Hey… I want to give CallASurfer™ a try!

     And I’ll make it simple. All you need to do is part with $1!

     That’s right, I’m giving you 30 days to see for yourself – all for less than the price of a newspaper. (Hey that paper will be in your recycling bin in a couple of days anyway … you do recycle, don’t you?)

     So, instead of wishful thinking – put up your buck, take us for a test drive and see if I’m full of hot air, or if the spectacular results our subscribers are bragging about can soon be yours. Once you see how we will help you turn your website into a non-stop sales lead generation system … you’ll decide to stick around, and no further action is required.

     Your subscription to CallASurfer™ which includes our revolutionary software tools, cutting edge strategies, killer support services and community that makes CallASurfer™ so awesome is less than $2 a day.

     However, if the dots don’t get connected over the next 30 days, just cancel at any time before the 30th day by sending a quick email to Sales@CallASurfer.com (Yes, it’s THAT easy – we put all the power to make the final decision right in your hands. We don’t hide anything or make it a hassle to cancel. Simple as that.)

     And all of the sales leads generated for you are yours with no obligation – it’s our way of saying thanks for giving CallASurfer™ a try!” (Those sales leads could be worth thousands, as you’ll soon see…)

Claim Your Trial Account
For Just $1 – Before It’s Too Late!

     Since the trial is only $1, I’m sure you understand that we can’t supply an unlimited number. However, exactly when we’ll stop offering this trial, I do not know.

     Thousands of emails will be sent promoting it. And we can only take on a few hundred more clients because I want to make sure that we continue to offer exceptional service to all of our members.

     The last thing I need is to be flooded with complaints about not being responsive … I want to deliver precisely what we say we will.

     This is not contrived scarcity; it’s just a fact. We can only handle a certain number of clients with our current level of staffing. So if you’re even remotely interested in what may be the lowest risk way ever to tap into our relentless lead generation machine … I suggest that you do it now. I seriously don’t know when we’ll be pulling the $1 trial …

     So claim your spot now. You'll get our revolutionary software tools, cutting edge strategies and killer support services … and I expect you’ll be generating more sales leads faster and easier than you would ever have thought possible. In fact, I can’t wait to feature YOUR success story!

I Want In The Club… Here’s My $1!

     And even though you're only investing $1, you’ll get total access to EVERYTHING – I’m not holding anything back, you get carte blanche!

     How confident am I that CallASurfer™ will deliver the goods? Let me show you:

I'm Going To Offer You A Gutsy “Take-It-To-The-Bank”
(And Drawn Interest On It …)
Performance Guarantee!

     Look, I believe if you talk the talk… you should walk the walk. In other words, since I know that CallASurfer™ can help almost any website generate more HOT sales leads – why not go out on a limb and show that confidence?

     That’s why I’m going to give you this one-of-a-kind, put up or shut up guarantee…

Just stick with CallASurfer™ for 90 days. Answer the telephone when CallASurfer™ contacts you and talk with HOT prospects that want to buy your products or services.

If you have not increased your sales by the end of 90 days, contact our support desk (you’ll find the link on the bottom of any page on our website) and we will assign you to a personal coach to get you on the right track UNTIL YOU ARE MAKING MORE SALES! (We'll work with you as long as it takes …)

Bottom line, if you’re not generating more sales in 90 days, we’ll help you get results. Take that to the bank & draw interest on it!

How could we be fairer than that?

     How can I make such an OVER THE TOP guarantee?

     Because I know that CallASurfer™ will help your business – so why not “show you the money”?

I’m Ready To Start Right Now!

Why Am I Giving You
Full Access To CallASurfer
For Only $1?

     Fair question. I could say it’s out of the goodness of my heart … or I could even say it’s my version of the economic bailout … but both you and I would know that’s total bull.

     Here’s the deal. CallASurfer™ is good. Darn good. I know it and our customers agree. You’ve seen our subscriber’s astonishing results. But I need YOU to experience similar results from your own website.

     So the reason for giving you a 30 day risk free trial for only $1 is to earn your business. Once you start getting massive results, you’ll stick with us … you would be a complete fool NOT to.

     I'm reminded of the TV commercial from years ago for breakfast cereal “try it, you'll like it” … the challenge however, is getting you to actually try CallASurfer™.

     And if I'm unable to convince you to grab your risk free trial right now today, the chances are slim to none that I'll ever see you again … and if that happens, we both lose.

     You don't know me and therefore have no reason to either believe or disbelieve anything that I say … and that's exactly why I'm making CallASurfer™ available for such a pittance and assuming the total burden of proof.

     Consider the possibility that CallASurfer™ might be everything I claim it is and make me prove that I can deliver you to the Promised Land – the very most you could lose is a lousy buck and a bit of your time. When it’s all said and done, I think you’ll agree the odds are heavily stacked in your favor.

Fill out the form below to grab
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Get your hands on this information before your competition does.

The ideas in this report can be implemented at NO cost and will start producing results in minutes.

Turbocharge Your Sales

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     I’m asking YOU to just give CallASurfer™ a try ... here’s how:

Okay, when I say yes right now, I'll get total access to EVERYTHING - carte blanche, NOTHING will be held back, and the sales leads generated for me are mine with no obligation (No matter what I decide …) All I pay is a tiny $1 today.

For $1, I get:

A 30 day Risk Free Trial Subscription to CallASurfer™

Up to 100 minutes of phone usage within the USA or Canada

CallASurfer™ installation video and technical support

Use of all your amazing STRATEGIC TOOLS that will speed the process of generating more qualified leads from my website

Access to CallASurfer's 24/7 advanced Support Services

Webinars to keep me informed about the fast moving changes on how to market my business on the Internet

Don’t forget:
You get total access to the entire CallASurfer™ system for 30 full days for only $1. After 30 days is over you'll be billed a low $59 a month for as long as you decide to stay on. Extra monthly phone usage beyond 100 minutes is billed on a per minute basis and is as low as 4.9 cents per minute.
The ball is in your court!

YES! SIGN ME UP! Please give me total access to CallASurfer™ (for 30 days) for just $1.

(You'll be billed a low $59 per month after that if you decide to stay on - no pressure! Extra monthly phone usage beyond 100 minutes is billed on a per minute basis and is as low as 4.9 cents per minute.)

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You'll get access to CallASurfer™ on the other side of this page - but please do NOT hit refresh as there is a chance this page may be gone by then.

To your success,


Rick Kirschbrown
CEO, CallASurfer.com

P.S.  I don’t know when it is that you’re looking at this page. For now, the $1 trial is still available. But I do know that many affiliate marketers are promoting this offer.

These affiliates use CallASurfer™ themselves so they understand it’s value. That’s why they are going “whole-hog”.  Please don’t hesitate – get in now (while you can) and get started right away generating more qualified sales leads from your website ...

Seriously, Sign-Up Right Now Before We Simply Take This Page Away ...

P.P.S.  We've already proven that our system works for our subscribers – it can work for you, too.

P.P.S.  I know that you could totally take advantage of me – have CallASurfer™ generate thousands of dollars of new sales leads, make full use our powerful strategic tools – and cancel in 30 days. That’s OK. Foolish but OK. If you’re like that, you’ll only get so far in business … This is a win/win situation, test the waters … it’s a no brainer.

OK, You've Convinced Me. Sign Me Up!